I have been proud to work with The Glenlivet for the last 18 months. planning their global digital programme - but the time has come to hand over to another agency to take this forward.
It was a hard call and I needed a boost, something to remind me that whenever you hand on work it means something new is around the corner. Apt then that I found this on the first page of The Glenlivet's Moleskin notebook ...
"You have to invent something. Do something no one has ever done before.
See the world differently. Describe the world differently.
You must stand firm.
Be popular one day. Be unpopular the next.
And stick to your guns regardless.