Wight Hot: 10 books to understand how your brain works, from the mind of Robin Wight.

I am delighted to present a blog post inspired by a real hero of mine, Robin Wight. I am not one to blow smoke up the proverbial and all that needs said about Robin has been said by better people than I. For me though I think Robin gives communications a heart, a soul and a purpose beyond simply selling more stuff he does this though his genuine passion for the mind, why we do what we do and for how to affect it.

In his recent Likeminds keynote he presented an insight into his thinking accrued over the years, with a specific focus on why this is relevant to social media and especially communities. All subjects close to my heart.

In his keynote he referenced books I had read, but many I had not even heard of. I know I was not alone and so I asked him to share his top 10.

So if you are like me and passionate about understanding how your brain works, devour the following:

1: Blink: The Power of Thinking Without Thinking written by Malcolm Gladwell

2: Nudge: Improving Decisions about Health, Wealth, and Happiness written by Richard Thaler and Cass Sunstein

3: Predictably Irrational: The Hidden Forces That Shape Our Decisions written by Dan Ariely

4: The Robot's Rebellion: Finding Meaning in the Age of Darwin written by Keith Stanovich

5: Inside Her Pretty Little Head: A new theory of female motivation and what it means for marketing written by Jane Cunningham & Philippa Roberts

6: Descartes' Error: Emotion, Reason, and the Human Brain written by Antonio Damasio

7: Grooming, Gossip, and the Evolution of Language written by Robin Dunbar

8: Spent written by Geoffrey Miller

9: The Peacock's Tail and the Reputation Reflex: The Neuroscience of Art Sponsorship written by Robin Wight (Rare as hen's teeth!)

10: The Blank Slate: The Modern Denial of Human Nature written by Steven Pinker

 
Photos from the wonderful Harry Duns - more perfection here